A nationwide professional services brand took a major hit to their SEO after launching a new website, just as recent Google Algorithm changes started causing trouble. 

Paid ads were strategically cut. Hundreds of localized pages were built to push their search positions higher — even in small, rural counties.

They didn’t stop there. A steady stream of blog topics was developed based on in-house research and trend-spotting; each piece was paired with embedded social media companion videos to make the content even more compelling and downright irresistible to Google’s bots.

By strategically pulling back on paid spend, doubling down on killer content, and expanding localized pages, organic clicks shot up 139% in just 12 months. Organic impressions exploded too, rising by 208%. The overall impact? A stunning 33% savings on the quarterly Adwords spend — which, for this firm, translated into hundreds of thousands of dollars back in their pocket.