A law firm had already built strong momentum on Google Ads, pulling in a solid 15X ROA after scaling campaigns over several years. With numbers like that, it made sense to push harder — larger budgets, bigger ambitions.

The first step was a deep optimization of existing campaigns; nothing got left untouched. Alongside the cleanup, the firm expanded onto new Google products, opening fresh doors to reach potential clients. Call tracking and quality checks were rolled out to make sure every dollar spent was pulling its weight.

Twelve months later, the impact was clear. Sales from Google Ads climbed 21%, following a 26% bump in budget. With a sky-high ROI still intact, the campaigns didn’t just boost revenue for one year — they drove bottom-line growth two years in a row, and they're still gathering steam.