ECOMMERCE JUMP 32% AFTER A MAJOR UX OVERHAUL & WEB DEVELOPMENT WORK

In 2023, a nationwide professional services firm needed a better way to handle business online. They wanted to serve customers faster, cut down on operational costs, and take the weight off their overloaded phone agents.

The first move? A deep UX exercise to uncover the friction points slowing people down. With the insights in hand, the website got a full refresh — built specifically to make transactions faster, easier, and smoother.

Just three weeks after the relaunch, online transactions jumped 32%. The phones got quieter, pressure on call agents dropped, and conversion rates climbed. Even better, wait times shrank, and “dropped call” numbers fell off a cliff.